Veronica has led a storied career in fashion. Rising from assistant buyer to buyer of contemporary sportswear for major department stores. She traveled across Europe to view collections by Kenzo, Jean Paul Gaultier, Issey Miyake, Gianni Versace, Blumarine, and Fiorucci. Veronica transitioned from retail to wholesale to become Vice President of Gene Ewing Bis, later opening The Veronica Jones Showroom, her first entrepreneurial venture selling American designers. She is currently a fashion retail consultant advising emerging designers & retailers how to navigate the business of fashion.