Founded in 2017, Enly is a virtual-fitting startup focused on reducing returns in the fashion ecommerce space. Our mission is to make fashion sustainable through technology. Returns waste carbon in terms of shipping, plastic in terms of packaging, and 30% of all returns end up in landfills. We believe that the first step to sustainable fashion is reducing returns by helping shoppers find their fit.
Our technologies plug directly into designer websites and tell shoppers how clothing fits or what size is recommended for them. For shoppers, this new information means increased buyer confidence and less returns.
We’ve aggregated hundreds of size charts and thousands of shopper data points to ensure that our technology is accurate. We have two technologies currently available, our SmartCharts API and our Does It Fit API. We’ve conducted in-house testing, customer testing at New York Fashion Week, and now we’re going to market.